Reviews • January 15, 2025
Runway Review: The AI Video Tool for Creators and Marketers
What Runway is, why AI video matters now, and how creators and marketers can use it to ship more video content with less friction.
Why AI video matters now
AI-native video tools make it realistic for small teams and solo creators to produce social-first videos, ads, and explainers at a pace that used to require a studio. Runway’s Gen-2 models, object removal, and fast editor help you test more ideas and iterate quickly.
Key features overview
- Gen-2 text-to-video and image-to-video generation
- In-browser timeline editor for quick cuts
- Object removal and background replacement
- Motion tracking, masking, and AI-generated B-roll
- Subtitle generation and caption editing
Best use cases
- Social ads and short-form promo clips
- Product teaser videos and launch trailers
- Explainer clips with AI-generated overlays and B-roll
- Rapid A/B testing of hooks, angles, and visuals
Pros & cons
Pros
- All-in-one AI video creation in the browser
- Friendly for marketers and creators, not just editors
- Strong Generative features for B-roll and object removal
- Easy collaboration and no heavy local hardware
Cons
- Subscription required for serious use
- Exports can depend on server load and bandwidth
- Less granular control than pro NLEs for complex edits
Getting started with Runway
- Sign up for Runway and pick a plan.
- Create a new project and upload footage or start with Gen-2.
- Trim and arrange clips in the timeline editor.
- Add captions, overlays, and AI-generated B-roll.
- Export for your target platform and iterate on new variations.
Closing thoughts
If you’re building content for YouTube, TikTok, or paid ads, Runway is one of the fastest ways to test ideas and produce video at scale—without a full editing team.